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A Massive New Harry Potter Store Is In The Works—and It Looks So Cool

Posted: 10:00 AM, Jan 14, 2020
Updated: 2020-01-14 13:19:03-05
A Massive New Harry Potter Store Is In The Works—and It Looks So Cool

There are “Harry Potter” stores dotted around the world, but what’s coming to New York City this summer will be head and shoulders above the rest — literally. The first Warner Bros. flagship store dedicated to the world’s most famous wizard and his magical pals will be three stories high, offering more than 20,000 square feet of “Harry Potter” and “Fantastic Beasts” merchandise.

According to the official announcement, published on Wizarding World, the store will offer new merch like personalized robes, Bertie Bott’s Every Flavor Beans, and special house wands with a design exclusive to the location, which is near the Flatiron building in Manhattan. There might even be a cafe serving butterbeer and other refreshments fit for a devoted Potterhead, if the concept art below shows accurate features.

The store already has its own Twitter account at @HarryPotterNY, which shows multiple renderings of the site.

“This will be the largest dedicated Harry Potter and Fantastic Beasts store in the world and will become a must-visit fan destination where Wizarding World enthusiasts can engage with interactive experiences and numerous photo opportunities as they step into the magic,” said Sarah Roots, senior vice president for worldwide tours and retail at Warner Bros.

Fans unleashed their excitement on Twitter, with plenty of requests coming in for particular merchandise.

“Give Ravenclaw book-accurate merch! #RemoveTheRaven our mascot is an eagle! And no silver or white, #BringBackTheBronze,” wrote user @dwremy.

Other fans are just concerned about how they’re actually going to travel to the store.

“I want a portkey to reach there!!!” wrote user @ShrutiRThakur, referencing the magical object that has the power to instantly take anyone who touches it to a specific location.

Meanwhile, some people preferred to express their enthusiasm through the use of memes, like user @rc9210.

Yes, we’re sure Hagrid would be just as happy to hear the news.

If you can’t get to the NYC store any time soon, don’t worry. There’s no shortage of Harry Potter merchandise available online. From baby swaddle blankets with Wizarding World prints to Harry Potter-inspired wallpaper, it’s all out there.

And you won’t have to stand in line for hours to get it—which may be an issue, once this place opens its doors! Are you excited?

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